Marketing - The Retro Revolution
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| Google books | books.google.com |
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| Originally published | June 7, 2001 |
| Authors | Stephen Brown |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2450322 |
About Marketing - The Retro Revolution
Has marketing moved from "new and improved" to "as good as always"? Is old the new "new"? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro- advertising campaigns, which make the most of the advertiser's glorious heritage. . . .