Marketing Management: Knowledge And Skills
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1986 |
| Authors | J. Paul Peter |
| James H Donnelly | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2905840 |
About Marketing Management: Knowledge And Skills
"Marketing Management," 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. . . .