Marketing Analytics: A Practical Guide To Improving Consumer Insights Using Data Techniques
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| Google books | books.google.com |
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| Originally published | 2018 |
| Authors | Mike Grigsby |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2094130 |
About Marketing Analytics: A Practical Guide To Improving Consumer Insights Using Data Techniques
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. . . .