Marketing 3. 0 (Pazarlama 3. 0)
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2010 |
| Authors | Philip Kotler |
| Kartajaya Hermanwan | |
| Iwan Setiawan | |
| Genres | Thesis |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3012001 |
About Marketing 3. 0 (Pazarlama 3. 0)
About the Book : - Explains the future of marketing-and why most marketers are stuck in the past: The new model for marketing treats customers not as mere consumers, but as complex, multi- dimensional human beings who are active, anxious, and creative. Marketing 3. 0 addresses the complexity of the human spirit. . . .