Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams photograph

Mapping Experiences: A Complete Guide To Creating Value Through Journeys, Blueprints, And Diagrams

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Originally published 2016
Authors James Kalbach
Date of Reg.
Date of Upd.
ID1880251
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About Mapping Experiences: A Complete Guide To Creating Value Through Journeys, Blueprints, And Diagrams


Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it's worse when people inside these companies can't pinpoint the problem because they're too focused on business processes. . . .

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