Managing Across Borders: The Transnational Solution
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| Google books | books.google.com |
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| Originally published | June 1989 |
| Authors | Sumantra Ghoshal |
| Christopher A. Bartlett | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2426934 |
About Managing Across Borders: The Transnational Solution
A blueprint for success in the global market place of the 1990s. It identifies an emerging organizational form - the transnational - and explains how its strategic assets and capabilities set it ahead of conventional organizations, and sets out key tasks in their creation and management.