Maja Konečnik Ruzzier photograph

Maja Konečnik Ruzzier

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Gender Female
Citations 3,037
H index 20
BooksEvaluating customer-based brand equity
The influence of the environment on the internationalization of SMEs
Marketing for Entrepreneurs and SMEs: A Global Perspective
Born Slovenj Gradec
Slovenia
AffiliationsUniversity Of Ljubljana
Education School of Economics and Business, University of Ljubljana
InterestsBranding
Destination
Image
Internationalization
SME
Date of Reg.
Date of Upd.
ID965875
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Maja Konečnik Ruzzier Life story


Maja Konecnik Ruzzier is full professor and chair of marketing department in the School of Economics and Business (SEB) Ljubljana, Slovenia.

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