Magic Trick

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It can be stressful to decide what to buy toys for children At Christmas .

Imagine, then to decide what to buy toys to fill the shelves of Hamleys on London's Regent Street, where More Than 650,000 customers have already walked through The Doors this December.

It is a mammoth task that starts with the beginning of the year, according to Sumeet Yadav, who runs the retail business of the brands to trust, the owner of Hamleys .

He says, The Business of " buyer's visit, decide to toy fairs around The World , what the children want for Christmas, if Hamleys makes up about a fifth of his money.

It is "a little bit science and a bit of luck," Mr Yadav, describes their process.

The science is the identification and matching of social trends with The Toys from the manufacturers.

This year, a lot of people will try to spend more time with the family in what Mr Yadav describes as a "separate world".

He suggests, that explains the popularity of the Monday painters air, a digital version of the old game, in which players have to illustrate a word or phrase on a card, to guess their Teams.

'go wrong Sometimes'

"A lot of toys that comes traditionally in The Past , now you connect again with technology," he explains.

As for The Luck , Mr Yadav says: "Sometimes go wrong. "

The next challenge is The Toys in the hands of children.

it starts with elves "creating a ruckus" at the Regent Street, the home of Hamleys ' flagship store.

Hamleys elves outside their Regent Street flagship store

The Theater is designed to involve customers as soon as you enter The Shop .

she says Once inside, Mr Yadav, the "magic guy", "The Bubbles ," and "the guy flying the drone or fighter jet" will all try to touch the customer the toy.

He says that "affinity" is with the consumer.

Emotional connection

"If it is the Magic Trick , and a three-year-old child will be able to deliver The Magic and all of a sudden he is The Hero of The Other 50 people that look to him, which is a powerful emotion," he says.

"is The idea of an emotional connection, which is what we believe that toys are for most parents and children. "

And it seems to work for the economy.

Mr Yadav says The Company has seen an increase in like-for-like sales since This Time last year, against a broader trend in the direction of the dismal performance on The High Street.

The store has benefited from an increase in sales in The Last few days before Christmas, Mr Yadav will continue until the stores close on Christmas Eve .

And he could request his. The figures from YouGov suggests that More Than 10% of buyers still buy gifts, and in December, would not finish their shopping until Christmas Eve .

Other toy shops like The Entertainer , which has over 150 branches across the country, in The Hope for a last-minute rush.

The Company 's founder, Gary Grant , told the BBC that in The Last three months of the year, a challenge" for his chain of toy was "shops.

The Entertainer gives 10% of its profits to charity, mainly child-related. "We earn our money from the family and the children and so that we can give back to family and children," he says.

He says, October, November and December are the main months for The Company .

"It's the quarter, in the - as a toy-dealer, we actually make money," he says.

Fortunately, there is an eleventh hour boost in sales before the big day.

"December, Friday has picked up since the Black - and these last few days have been absolutely excellent," he says.

The Entertainer is not the only business to see, Christmas is coming late this year.

Diane Wehrle from springboard, which tracks the visits to The High Street, says that more and more people are leaving their shopping until The Last minute in The Hope of a bargain.

'More clever, know more,'

In fact, Monday saw a 10% increase in The Number of people flows in retail parks, in comparison with The Last Saturday before Christmas, also known as "Super Saturday". And 3% visited shopping streets and retail parks.

she expected a further increase of store visits on Christmas Eve , as buyers grow "smarter and more savvy" by waiting until The Last minute to get your Christmas purchases in The Hope retailers drop the prices more in The Last hours before the big day.

But, she says, hurry, before the shops close on Christmas Eve is not unlikely that make-up was for a Super-Saturday "very super."

This, she says, is because younger people are more conscious of waste when you shop.

The collective consciousness is changing, partly due to The Influence of environmental activists such as Greta Thunberg , Mrs Wehrle said.

But she also thinks it is influenced by The Number of Young People renting in the UK, where More Than a third of 23-34 year-olds living in a rented apartment.

she says that you want "volatile" and probably, to haul collect stuff between the houses when you move.

As a result, she says, it is less of a focus on the "freebies", such as Young People presented your money in a single big-ticket experiences rather than buying "useless".

"buy less gifts that just fill the stockings," she says.

uk economy, retailing, christmas, uk high streets, toys

Source of news: bbc.com