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Madhu Viswanathan

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Gender Female
BooksMeasurement error and research design
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Bottom-Up Enterprise: Insights From Subsistence Marketplaces
Voices from Subsistence Marketplaces: East Africa
Teaching Marketplace Literacy: a Script Manual - Universal Edition
Instructor's Manual for Marketlace Literacy Education US Edition
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ID1376973
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Madhu Viswanathan Life story


Madhu Viswanathan is an Associate Professor of Marketing in the Department of Business Administration within the College of Business at the University of Illinois, Urbana-Champaign, Illinois, where he has been on the faculty since 1990. ...

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