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Burger King has launched its first vegetable burgers in the UK - But it is not suitable for vegans and vegetarians.

The soy-based version of its Whopper burger is cooked on the same grill as the meat burgers.

The Fast -Food Chain says The Rebel Whopper is aimed at those who want to cut meat consumption.

a spokesman for the Vegan Society, But the beginning of a "missed opportunity".

Burger King says the burger "patty" itself is a plant-based, But because of how it is cooked, it will not be labelled as suitable for vegans or vegetarians.

It is also served with mayonnaise, unless the customer asks otherwise.

Katie Evans, marketing Director for The Chain , said the burger was addressed to "flexitarians". She added that he wanted to replicate, the burger, the "flame-grilled taste" as closely as possible.

Burger King has confirmed, however, that his vegetarian beans-you can cook burgers and vegetarian dishes on the menu for The Children separately.

Sam Calvert, head of communications at the Vegan Society, said that the new burger appears to be fully vegan, "a missed opportunity".

she added that vegan was mayonnaise "easily available" and other well-known would be chains. the burger suitable for some religious groups avoid eating certain animals and eggs

'Jump on the bandwagon'

The Rebel Whopper starts on Monday also saw a counter-reaction on the Social Media . A Twitter user called it "a case of large corporations jump on the bandwagon of a trend".

Lifestyle blogger Donna Wishart criticises Burger King for the failure, "the actual vegan products," in the case of other fast-food companies.

But , Toni Vernelli, international head of communications and marketing at Veganuary, dismissed claims that Burger King is trying, "the use of the vegan pound".

you said that "the increase in the availability of plant-based options" that was The Best way to promote the reduction of meat consumption.

"don't let the perfection of The Enemy of the good," She Said .

The Vegan Society describes veganism as a "lifestyle", avoids all foods of animal origin such as meat, dairy products, eggs and honey, as well as animal products such as Leather .

Getty Vegans in the UK

the 600,000 To a Vegan society, the survey of 2,000 people in the year 2018

£740mEstimated sale of meat-free food in 2018

87%Most of the Veganuary participants in 2019 were female

source: The Vegan Society, Mintel, Veganuary campaign

According to the, carried out in the year 2018, there are approximately 600,000 vegans in the UK.

Flexitarianism, part-time vegetarianism or veganism is becoming more and more popular.

In the year 2020, at least for The First month of the year, under the Veganuary campaign, the organization said.

interest in vegan and vegetarian products shows no signs of slowing down. This January, the other well-known meat-food-chain substitutions for popular products began.

bakery Greggs has announced a vegan "steak " bake", while the coffee chain Costa said it would provide toastie a "vegan ham and cheese".

veganism, burger king, vegetarianism, fast food, food

Source of news: bbc.com