Launch

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Hmv said the new owner, Doug Putman , he wanted to simplify the offering to its customers

The World 's largest Hmv store has opened its doors to buyers announced only a few months after The Chain , dozens of branch closures.

Spanning 25,000 sq ft on a land - almost the size of 12 tennis courts - Hmv vaults in Birmingham promises to be a "nirvana for music-and movie-fans", with special rooms for vinyl, CDs, and DVDs, as well as a performance area for the bands on stage.

But less than a year, since The Company with the name " administrators for the second time in a decade, this ambitious new Website will help restore its fortunes in a time of digital purchases apparently the rule?

The movement to "simplification of the offer" for the Hmv customer, the combination of "clicks and mortar" in the time on the occasion of the feast of the hundred-year-old on The High Street , in the year 2021.

crowding in the queue in front of the store for the opening

Hmv , said the new branch, Dale End, in the centre of The City , and that would be it, allegedly, Europe's largest entertainment store, "reflects the resurgence of the Hmv brand".

The Company said it would be an "unrivaled" selection of the LPs - The Day of the opening is timed to coincide with the, which opened on Saturday, The Day after The Doors .

Hmv 's flagship Oxford Street store was among those that said closed earlier this year,

Hmv , it would also. stock a "unprecedented" selection of specialist music titles, plus movies, books, posters, T-shirts, and exclusive goods

A permanent stage was installed in The Vault , live music and performances.

visitors to the Shop for the First Time , said they had queued since the Early Hours of the morning before a performance, the former One Direction member Liam Payne .

A visitor said, the prospect of live performances from the Shop "more interesting".

"I didn't know it was here until I found out on Social Media , but I'm really, really excited," She Said .

a total of 400 people were allowed to to 12:to observe 30 hours CEST, for the live shows, in-store, while The Doors to the public open from 14:00.

hundreds of people saw Liam Payne in the store

Its introduction, has followed close on The Heels of.

The clothing store, just a short walk away, is built used on The Site of a former shopping centre, which spread to the house is a large branch of Hmv on several floors.

Despite its problems, Hmv still brands itself as the UK's biggest entertainment retailer, with 114 markets and its current store in Birmingham Bullring is scheduled to remain open after The Vault Launch .

Liam Payne performed at The Launch event on a stage, said a permanent function

Simon Winter, of The Company : "We have really listened to customers and what you tell us that you want to say that the face-to-face interaction flipping through stacks of vinyl to any other person, 'Hey, did you hear this?" and share this Experience .

The new store is launched on The Day before the National Album-release day, the support of the BBC's Sounds

"We know that people want to stream music when you're out, but also want to physically go into a store and buy Something Special , something you love, add to your collection at home. "

But the retail analyst Richard Hyman said he was skeptical about how Hmv would continue to grow, if the same album could be bought online at a lower price.

For example, while Lewis Capaldi breach of the album retail at £6. 99 on CD at Hmv , it's £5. 59 at Amazon - 20% cheaper.

"It is very important to remember that The First products that took online really have been said in the books and records," Mr Hyman.

"The Thing about a book and a record is that it is the same product, regardless of from where you can buy it.

"We all want the human interaction, but we want to pay for this?

"I think this is a very brave company, but it is More Than courage need to the economic stack up. "

A resurgence in the possession of the vinyl and cassettes, could spell good news for physical music purchases

But it seems there is support for The Move .

Gennaro Castaldo, spokesman for the BPI, the recorded music industry's Trade Association , agreed, streaming and physical sales complemented each other.

He said people could go to discover music through streaming, and then buy a CD to keep a vinyl.

Mr Castaldo said the creation of stores, with an "independent Vibe ", in which the music could find a lover that would provide a sense of community, you create an "emotional Experience ", which appealed to the Super Fans .

He also said the brand, to postpone the decision on stores from Prime locations such as London's Oxford Street , or Hmv former Birmingham home on The High Street - was able to manage, rent and other costs, in a way, it could not do before.

Hmv said buyers want to always be said face-to-face interaction in their stores

Kim Bayley from the Entertainment Retailers' Association, said: "It is definitely a really positive step, it shows your confidence, consumers still want to own The Product .

"We also see a free ecosystem between streaming and possession of, and with, young people are, we see them buying more and more vinyl and Hmv are moving more to benefit that in the shops, in order that the property trend.

"A big store like this will also allow more in-store events, which has a slightly more interesting Vibe than the average store.

"We are seeing a growth in independent music stores, again, because people want entertainment Vibe . "

Hmv celebrates its centennial The fact that Hmv appears to try to embrace, it is the atmosphere of independent record stores is unlikely that you will be closed is lost on those who have enjoyed the work or for shopping in smaller shops or in fact, to before. there are in the year 2021

Lee Dearne, said the owner of one of Birmingham's remaining independent record shops in the Diskery, while he does not mind competition, the opening of the new Hmv was a "concern".

"I think we've still got customers that our LPs come here second-hand," he said. "The people who want to come here, the original vinyl.

"Hmv much you can buy in the job we say 50 LPs of Led Zeppelin , and you can get to cost you. While the us independents can't compete.

"It will be hard. "

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Source of news: bbc.com