Lash Out

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It is hard To Believe that even in lockdown, live on Instagram may look idyllic.

Last month, the Manchester-born Jack Morris published a photo in his swimwear, standing in an infinity pool against a pink sunset in Bali.

"Lauren and I are trying to stay in our villa as much as possible, and compliance with social distancing," he wrote.

"It sucks, but if everyone does their part, the faster this can be over!"

The post gives some of his 2. To hit 7 million followers respond with comments such as: "things could be worse, buddy. "

The economic consequences of the Corona-Virus-pandemic are far-reaching and advertising and marketing budgets are among The First things that companies cut back, as You attempt to survive.

This means nothing good for the media industry in General, all The Way from the biggest newspaper brands to one-man-band social-media-makers.

And in the case of so-called "opinion makers" is not to evaporate only Sponsoring, but also stop your ability to generate content as brands to try out products and to travel to ditch plans for the press.

travel blogger hits

"was My last trip in February, I was due to Finland in March, Ethiopia in April, and The Maldives next week - I spend about half the year out of the country," travel content creators, Alex Outhwaite, she explains.

In normal times, when not blogging, Alex Outhwaite makes travel videos for content production, distribution

Ad revenue from your YouTube channel alone has dropped to less than £100, down from Around £1,000 per month. They also lost money on flights for travel have now been cancelled.

"Everything was turned Upside Down ," she adds. "There is a limit to how long I can survive on the income that I have and all the savings I have at The Moment . "

Karen Beddow left Her Job as a lawyer Four Years ago with the family-travel blog, a Mini-traveler.

This month, it is only £350, down 95% from January.

"It is a Small Business that I have built up over The Last Six Years and I have invested a lot of time," she says. "I don't think people see how much effort goes on behind The Scenes - You must be able to do The Photos , edit The Videos , send the bills, fix your web site, E-Mails to answer. "

Karen Beddow's blog in General, 60,000 page views in a month

gets The Lifestyle Agency specializing in luxury lifestyle PR and affiliate marketing links on blogs and Social Media . It says factors were initially losing out on campaigns.

"spend on advertising and marketing, has shortened either drastically reduced or thrown out The Window ," Khyara Ranaweera, digital director of The Agency says.

"A lot of companies," The First reaction was panic mode: You have stopped your doors, social accounts and expenditure. "

'Everything reversed'

Israel Cassol , better known as a Birkin young for its collection of designer handbags worth over £100,000 - paid hundreds of pounds to attend events and have marks on his Instagram account. Now he says he has come to borrow money from his father on the rounds.

"Everything was canceled," he explains. "Normally, I post pictures with my bags and luxury clothes, but no one wants to see that at The Moment - no one is interested in fashion, because they are everywhere. "

Israel Cassol , grew up in Brazil, but now lives in London

Instead, Israel now posts about the organization of his wardrobe, Ironing and designer-face-masks.

The Streets of The most popular photo spots such as Notting Hill are empty of people and there was an increase in posts with the hashtag #stayathome. On Twitter, countless bloggers on the left have to donate to platforms on Social Media , asking people to buy You gifts or send money #spread kindness.

"For anyone who is setting up a problem with me to an Amazon wish list or buymeacoffee etc, keep in mind, I am able to do any kind of work now," influencer Mandy Rose Jones, she wrote on Twitter.

"So, for those who want to support, this is a nice reward for the Hard Work and energy that goes into the creation of fun content. "

Tabby Warley is a part-time Instagrammer who has been furloughed from Her Job in retail. You would expect to earn Around £5,000, which has seen through brand partnerships in The Coming months, but a slowdown in the economy.

"I am very happy that my Instagram is extra income that I can save for A House Deposit, You a day," she says. "Of course, there are apparel retailers have closed down; some have filed for bankruptcy, I normally work with.

"In the pre-corona, the trend for businesses to throw money on influencer marketing. Common Sense says that The First thing that is going to be cut. "

Tabby Warley is now shooting stay-at-home-contents

But with engagement on Facebook up 40%, and downloads of TikTok reach record numbers, there is a Captive Audience to target.

in The Last few weeks, Khyara says she's seen a 7% increase in daily likes on Instagram with the hashtag #ad, and the demand for influencer posts from lifestyle and wellness brands.

"On the Social Media , everyone is either talking about mindfulness, fitness, beauty, or self-improvement-based content," she says, adding that The Real challenge for the multipliers, the different contents from their home.

"I'm going to shoot in the spring/summer trends and holiday, now I have to do, work-from-home wardrobe," Tabby says.

"It forces me to be more creative in the recital, that was, before I rest on my laurels, in a pretty London street and makes a photo. "

For luxury factors, such as Israel , it is an opportunity to reflect on his industry.

"I'm trying to be very real to be in The Moment ", not he says, adding that he is buy more Hermes bags this year.

"What did I learn from this coronavirus crisis is more useful with the money.

"I don't need so much money for luxury items. I can use my clothes and mix-chic with cheap. "

advertising, coronavirus pandemic, instagram, social media

Source of news: bbc.com