| Gender |
Male
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| Affiliations | Hanken School Of Economics |
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| Interests | Market Shaping |
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| Market Innovation |
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| Business Models |
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| Co-Creation |
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| Engagement |
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| Books | SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth |
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| Solution Business: Building a Platform for Organic Growth |
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| Customer Relationship Management: Creating Competitive Advantage Through Win-win Relationship Strategies |
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| Services Marketing in a Changing Environment, Chapter 20: Segmenting Hotel Business Customers: A Benefit Clustering Approach |
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| Date of Reg. | |
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| Date of Upd. | |
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| ID | 1727041 |
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