Jacob Jacoby
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Interests | Advertising/Marketing/PR Strategies |
| Consumer Psychology/Behavior | |
| Market Research | |
| Trademarks | |
| Citations | 37,300 |
| H index | 66 |
| Books | Theory Construction and Model-Building Skills: A Practical Guide for Social Scientists |
| Brand Loyalty: Measurement and Management | |
| Trademark Surveys | |
| The comprehension and miscomprehension of print communications | |
| Publications | scholar.google.com |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3227416 |
