International Marketing: Planning And . . .
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| Google books | books.google.com |
|---|---|
| Originally published | 1993 |
| Authors | A. Samli |
| Richard Still | |
| John S. Hill | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2079896 |
About International Marketing: Planning And . . .
Describing the steps a company must make to plan and implement successful international marketing strategies, this text emphasizes macro considerations, with strong treatment of the political, cultural and economic factors that affect global markets. . . .