International Marketing In The Network Economy: A Knowledge-Based Approach
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| Google books | books.google.com |
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| Originally published | October 23, 2007 |
| Authors | F. Kohlbacher |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2208069 |
About International Marketing In The Network Economy: A Knowledge-Based Approach
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. . . .