International Advertising: Communicating Across Cultures
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| Google books | books.google.com |
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| Originally published | 1996 |
| Authors | Barbara Mueller |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2008585 |
About International Advertising: Communicating Across Cultures
This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, . . .