Inside The Multinationals
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| Google books | books.google.com |
|---|---|
| Originally published | 1981 |
| Authors | Alan M. Rugman |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2905804 |
About Inside The Multinationals
Résumé : The first edition of Inside the Multinationals was a milestone book which applied the new theory of the multinational enterprises in a North American context. In it Alan Rugman popularized internalization theory. . . .