Information Campaigns: Balancing . . .
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| Google books | books.google.com |
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| Originally published | November 1989 |
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| ID | 2006100 |
About Information Campaigns: Balancing . . .
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. . . .