Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer photograph

Implementing International Services: A Tailorable Method For Market Assessment, Modularization, And Process Transfer

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Originally published September 23, 2011
Editors A Herrmann Thomas
Helmut Krcmar
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Date of Upd.
ID2590320
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About Implementing International Services: A Tailorable Method For Market Assessment, Modularization, And Process Transfer


The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. . . .

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