Hot Wheels
| Use attributes for filter ! | |
| Introduced | May 18, 1968 |
|---|---|
| Owners | Mattel |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2313281 |
About Hot Wheels
Hot Wheels is a brand of die-cast toy cars introduced by American toy maker Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Toys: Parents to buy late and give early this Christmas
... For the first time, Artificial Intelligence (AI) is used as part of the well-established game of Pictionary, and - to the relief of exhausted parents - Hot Wheels toy cars come with their own storage vehicle so children can tidy them up...
Barbie film hits $1bn mark at global box office
... Other Mattel brands - including Barney, Hot Wheels and Polly Pocket - are set to feature in upcoming Hollywood movies...
Barbie: Toy maker Mattel looks to more movies as sales fall
... Mattel s brands - including Barney, Hot Wheels and Polly Pocket - are also set to feature in upcoming Hollywood films...
Can Barbie be the new Iron Man in a Mattel universe?
... Its other brands include Hot Wheels, Masters of the Universe, Monster High, Bob the Builder and Thomas the Tank Engine...
Dad completes 1,000 days of toy car photos around the UK
... It started as a lockdown project in 2020 but he caught the bug and it turned into a three-year project capturing images of his son s Hot Wheels miniature cars in locations from Edinburgh Castle to Buckingham Palace...
Barbie: Toy maker Mattel looks to more movies as sales fall
By Annabelle LiangBusiness reporter
Mattel is doubling down on its plans to expand " outside The Toy aisle" after the Smash Hit Barbie movie.
The comments come as the California-based firm said its sales fell by 12% for the three months to end of June.
Mattel's brands - including Barney, Hot Wheels and Polly Pocket - are also set to feature in upcoming Hollywood films.
Barbie " speaks to the potential of Mattel films, " chief executive Ynon Kriez said in The Company 's earnings presentation.
" This is a milestone moment for Mattel and a showcase for the cultural resonance of our IP [Intellectual Property], " he added.
Mattel, which has Not Yet said whether it will make money directly from the Barbie movie, has also released a soundtrack album and entered into More Than 165 consumer product partnerships for The Film .
The Company 's net income for the period came in at $27m (£20. 8m), which beat Wall Street expectations despite falling by almost 60% compared to the same time Last Year .
Mattel's shares, which have risen by almost 16% in The Last month, dipped 1. 8% in extended New York trading after the earnings were announced.
The Barbie movie, which stars Margot Robbie and Ryan Gosling , sees The Children 's character and her friend Ken exploring their identities.
Earlier his month, Mr Kriez told The Bbc that to emulate the success of Marvel.
Disney's Marvel Universe is the setting for dozens of blockbuster movies, featuring a cast of characters including Iron Man , Thor and Captain America .
Along with its best-selling brand Barbie, Mattel's stable of household names includes Bob the Builder, Thomas the Tank Engine and Uno.
Also on Wednesday, Mattel announced that its chief operating officer Richard Dickson would be leaving The Firm .
Mr Dickson, who helped revive the Barbie brand, was named as the new chief executive of US clothing retailer Gap.
Related TopicsSource of news: bbc.com
Hot Wheels Photos
