HBR's 10 Must Reads On Strategic Marketing (with Featured Article Marketing Myopia, By Theodore Levitt)
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Authors | Clayton Christensen |
| Theodore Levitt | |
| Fred Reichheld | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2080621 |
About HBR's 10 Must Reads On Strategic Marketing (with Featured Article Marketing Myopia, By Theodore Levitt)
Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. . . .