Kim Possible Grudge Match

Chef Jamie Oliver is picking a fight with Boris Johnson over plans to ditch a ban on junk food Advertising - and there's an edge to The Anger , because this is a Grudge Match .

Fifteen years ago Jamie Oliver ran to ditch fat-laden treats like Turkey Twizzlers.

There was opposition from an unlikely source.

A group of school mums in Rotherham took orders for take-away meals from their children.

They were pictured on The News delivering the unhealthy pies, burgers and chips through The Playground railings.

The Prime Minister , then a lowly Conservative education spokesman, decided to back their cause.

Well, I say decided, he didn't really expect the publicity he ended up getting from his speech at a fringe event at that year's Conservative Party Conference, in Bournemouth.

As a local BBC reporter his constituency fell within my patch, and I was the only journalist present at The Meeting , which was billed as " the lunchtime After Dinner speech".

We recorded an interview beforehand, and he took the chance to aim a few remarks my direction as he warmed his audience to his libertarian theme.

Car seats for children?

" When I was Growing Up we bounced around like peas in a rattle. "

Pushing pies through railings?

" I say let people eat what they like. "

A couple of days later his comments, which were, made Front Page news.

It was seen as embarrassing to newly-elected Conservative leader David Cameron , who had heaped praise on Jamie Oliver 's Healthy Eating campaign.

Jamie Oliver was a national saint, but Boris Johnson was jester-in-chief, and now reluctant leader of a pro-pie party.

At The Party conference in Bournemouth, The Future PM was mobbed by a press pack who had not had a decent story all month.

Boris Johnson tried to say he'd been misquoted - he loved Jamie, he had all The Books .

But on The Final day of the conference David Cameron forced him On Stage to apologise, not just for his comments but for stealing The Show at a Crucial Time for the Conservatives in opposition, saying: " Boris made it all The Way to Tuesday afternoon before he put his foot in it. "

Jamie plainly hasn't forgotten The Run in. And Boris Johnson hasn't either, regularly reminding me of it when we've met for interviews since.

I even teased him back last time, asking how his much heralded diet and fitness drive was going. Too many distractions, He Said .

Perhaps that is The Key with The Plan to postpone new laws to ban junk food promotions and Advertising .

The now Prime Minister turning his talent for distraction to divert The Public from rising food prices in the shops with a reprise of an old hit: Jamie vs Boris.

You heard it here First .

Source of news: bbc.com