Going Negative
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1995 |
| Authors | Stephen Ansolabehere |
| Shanto Iyengar | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2366258 |
About Going Negative
Drawing on both laboratory experiments and the real world of America's presidential, gubernatorial, and congressional races, the authors show that negative advertising drives down voter turnout - in some cases dramatically - and that political consultants intentionally use ads for this very purpose. . . .