Go Figure! New Directions In Advertising Rhetoric
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2007 |
| Authors | Edward F McQuarrie |
| Barbara J. Phillips | |
| Editors | Barbara J. Phillips |
| Edward F McQuarrie | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1946162 |
About Go Figure! New Directions In Advertising Rhetoric
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. . . .