Global Marketing Management: A European . . .
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2001 |
| Authors | Warren Keegan |
| Bodo Schlegelmilch | |
| Barbara Stottinger | |
| Editors | Bodo Schlegelmilch |
| Barbara Stottinger | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2513479 |
About Global Marketing Management: A European . . .
This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations.