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Gita Johar

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Gender Female
Education Sydenham College of Commerce & Economics
H index 37
Citations 5,933
AffiliationsColumbia University
InterestsConsumer Behavior
Publications scholar.google.com
Date of Reg.
Date of Upd.
ID928094
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Gita Johar Life story


Gita Johar has served as Senior Vice Dean and is currently the Meyer Feldberg Professor of Business at Columbia Business School, Columbia University. She is known for her research in the field of Consumer behavior, particularly in the area of consumer inference making in advertising and communication.

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