Getting to Plan B: Breaking Through to a Better Business Model photograph

Getting To Plan B: Breaking Through To A Better Business Model

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Originally published 2009
Authors Randy Komisar
John Mullins
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Date of Upd.
ID2357423
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About Getting To Plan B: Breaking Through To A Better Business Model


You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. . . .

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