About Flour
Flour is a powder made by grinding raw grains, roots, beans, nuts, or seeds. It is used to make many different foods. Cereal flour is the main ingredient of bread, which is a staple food for most cultures.
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Coronavirus: mills are working around the clock to meet the demand
Flour was tied up In Short supply in the supermarkets
With The Nation to The House , in the middle of the coronavirus lockdown, an increase in the seems to be to bake At Home , contributes to the shortage of Flour in the supermarket.
food business sales of Flour were up 92% in The Four weeks to 22 March compared to the same period Last Year , according to consumer analysts Kantar
The National Association of British and Irish Millers (Nabim) said the industry is "working around The Clock ," Flour milling, 24 hours A Day , Seven Days a week to double production, But still struggling to meet the demand.
At the Wessex mill in Oxfordshire, The Family -owned company with 24-hour operation for the First Time in its 125-year history.
record-breaking traffic to its online store also has forced you to close them and open only for 10 Minutes A Day .
"It's unprecedented," says Emily Munsey, who runs The Mill with her father. "We have increased the production, about four times, But we are nowhere near the demand that we have seen. "
After the loss of about 15% of your employees, because you isolate yourself, the company has recruited local people to complement the work because of the blocking, including construction workers and cooks, his staff.
Emily Munsey has been working 12 hour shifts to try and keep says with the demandAlex Waugh, Director General of Nabim, the Problem is in the location of The Mill with the Flour - But the capacity is missing, they pack it in small bags for retail.
Only about 4% of UK Flour is sold through shops and supermarkets, so The Association . The majority of cart is mass-produced and supplied in the tank or in bags of More Than 16kg in a bakery or other food manufacturer.
However, since the Corona-Virus outbreak, Nabim says ordinary Shopper will have much more Flour is used the purchase as Normal - with existing inventories quickly.
Mr Waugh said packaging lines are now at maximum capacity, But this is only enough for 15% of the households buy a bag of Flour per week, and existing packaging lines can not be easily adapted for the production of smaller retail bags.
An option from the industry is considering the possibility of shops for bigger bags, since it is better equipped to produce in mass.
But Mr Waugh says that could be a way, and for now it's reduce just a matter of waiting for the demand to be enough for the stocks to be rebuilt.
So why the sudden increase in demand?
as well as The Public in General, the storage on the non-perishable goods in the midst of the lockdown, an increase of the to bake At Home , also seems to be a factor.
At Wessex mill, Ms Munsey says they were overwhelmed with calls from members of The Public to the procurement of Flour for the recipes.
"We had one more person in The Office and take the telephone number from our website, because we were always so many people who usually buy Flour in the supermarkets ringing round mills," she says.
have to search Online for bread and cake recipes, rose since mid-March, when the restrictions began to be introduced to the Life in England at first,
And BBC food seen record-breaking traffic has increase since the start of the lockdown, including a 540%, in order to have his Banana Bread Recipe - The Site is The Most popular Recipe , at least for The Moment .
traffic to the basic bread Recipe is also up to 875%, and the supplies it consumes, has seen a rise in popularity.
Katherine was baking with Her Daughter BeatrixKatherine Rhodes, 36, is one of those that has to hold in the jaws, and their two small children occupied At Home .
living in a rural part of Essex, it is not a shop in the vicinity, so that their own care was also a way to avoid to leave The House , as much as possible.
Like others, she had trouble keeping Flour , But managed to source some from your local bakery.
"you put out a message on Social Media Two Days ago, said they would Katherine source of Flour directly from The Mill and divvy it out to the residents," says. "The reaction was amazing," she adds, with the bakery overwhelmed by the Interest .
Zoe and her son can enjoy freshly baked bread every couple of days,Zoe Lacey has to fill up to baking, their time during the lockout.
The 36-year-old had never made bread in your Life , But if not you could find it in your local shop last week, she has decided to try to make your own.
"the leak was The First bread I've ever had, so that we are addicted to," says Zoe , who is now on her fifth loaf of bread.
"I've done it, The Last bag of Flour on the shelf last week, so I hope I'll be able to find more on my next business - my bread journey may be over!"
retailing, coronavirus lockdown measures, coronavirus pandemic, stockpiling, supermarkets, baking
Source of news: bbc.com