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Florian Zettelmeyer

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Gender Male
Citations 5,266
H index 26
BooksCDK Digital Marketing: Addressing Channel Conflict with Data Analytics
AffiliationsNorthwestern University
InterestsEconomics
Marketing
Data Science
Big Data
Automotive Industry
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Date of Upd.
ID1301902
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Florian Zettelmeyer Life story


Florian Zettelmeyer is a tenured professor at Northwestern University's Kellogg School of Management. He is known across academic and business arenas as a go-to expert in data analytics.

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