Essentials Of Global Marketing
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| Google books | books.google.com |
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| Originally published | August 7, 2008 |
| Authors | Svend Hollensen |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2063589 |
About Essentials Of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. . . .
