Eric Viardot
| Use attributes for filter ! | |
| Interests | Strategy |
|---|---|
| Strategic Marketing | |
| Innovation | |
| Technology | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 4205393 |
About Eric Viardot
Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France. He is the author of Successful Marketing Strategy for High-Tech Firms, also published by Artech House and now in its second edition.