Entrepreneurial Marketing: The Growth Of . . .
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| Google books | books.google.com |
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| Originally published | 2002 |
| Authors | Björn Bjerke |
| Claes Hultman | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2385070 |
About Entrepreneurial Marketing: The Growth Of . . .
Just as society has realised the value of entrepreneurs, so entrepreneurs are gradually realising the value of strategic marketing. In this book, the authors explain the substantial role of marketing in the success of small firms which have emerged in the new business environment of the past 10 to 15 years. . . .