Emotion In Advertising: Theoretical . . .
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| Google books | books.google.com |
|---|---|
| Originally published | 1990 |
| Editors | Tony M. Dubitsky |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2245358 |
About Emotion In Advertising: Theoretical . . .
Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical papers representing a broad spectrum of approaches and techniques. . . .
