Dynamics Of International Advertising: Theoretical And Practical Perspectives
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| Google books | books.google.com |
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| Originally published | 2004 |
| Authors | Barbara Mueller |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2008610 |
About Dynamics Of International Advertising: Theoretical And Practical Perspectives
Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. . . .