Discrete Choice Theory Of Product Differentiation
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| Google books | books.google.com |
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| Originally published | 1992 |
| Authors | Jacques-François Thisse |
| André De Palma | |
| Simon P. Anderson | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2075214 |
About Discrete Choice Theory Of Product Differentiation
Product differentiation - in quality, packaging, design, color, and style - has animportant impact on consumer choice. It also provides a rich source of data that has been largelyunexplored because there has been no generally accepted way to model the information available. . . .