Dictionary Of Marketing: Over 6,000 Terms Clearly Defined
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | July 7, 2003 |
| Authors | P. H Collin |
| A. Ivanovic | |
| Genres | Reference Work |
| Edition | 4th |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2054575 |
About Dictionary Of Marketing: Over 6,000 Terms Clearly Defined
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.