Destination Branding: Creating The Unique Destination Proposition Roger Pride
| Use attributes for filter ! | |
| Published | 2002 |
|---|---|
| Authors | Roger Pride |
| Annette Pritchard | |
| Nigel J. Morgan | |
| Media actions | www.worldcat.org |
| Get book actions | www.worldcat.org |
| Wholepage author card | Nigel J. MorganWriter |
| Date of Reg. | |
| Date of Upd. | |
| ID | 4036395 |
About Destination Branding: Creating The Unique Destination Proposition Roger Pride
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. ...