Design-driven Innovation: Changing The Rules Of Competition By Radically Innovating What Things Mean
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Originally published | May 3, 2009 |
Authors | Roberto Verganti |
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ID | 2056266 |
About Design-driven Innovation: Changing The Rules Of Competition By Radically Innovating What Things Mean
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. . . .