Design-driven Innovation: Changing the Rules of Competition by Radically Innovating what Things Mean photograph

Design-driven Innovation: Changing The Rules Of Competition By Radically Innovating What Things Mean

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Originally published May 3, 2009
Authors Roberto Verganti
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ID2056266
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About Design-driven Innovation: Changing The Rules Of Competition By Radically Innovating What Things Mean


Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. . . .

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