Patrick De Pelsmacker
| Use attributes for filter ! | |
| Affiliations | University Of Antwerp |
|---|---|
| Citations | 13,820 |
| H index | 57 |
| Interests | Marketing |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2887299 |
About Patrick De Pelsmacker
Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp, Belgium and part-time professor at Ghent University, Belgium. His research focuses on advertising to children and teenagers, advertising effectiveness, online behavior, sustainable consumer behavior, and cross-cultural consumer behavior. ...
