David Bailey

Olympus , once one of The World 's biggest camera brands, the sale of that part of the business after 84 years.

The Company said that in spite of his efforts, the "extremely heavy Digital Camera Market ," no longer was profitable.

The Arrival of smartphones, which was the name of The Market for separate cameras, shrank was a major factor, it.

It had losses for The Last three years.

The Japanese company will manufacture its first camera in 1936, after years of the microscope. The Semi-Olympus I featured an accordion-like fold-out camera bellows, and it costs More Than a month's salary in Japan.

to develop The Company further, the camera business over the decades to become one of The Top companies according to Market share.

"There is a huge amount of affection for Olympus , go right back," says Nigel Atherton, editor of Amateur Photographer magazine.

The 1970s was a highlight, with your cameras in the television advertised by prominent Photographers such as David Bailey and Lord Litchfield.

"These cameras were revolutionary, They were very small, very light, They were beautifully designed, really nice quality lenses," adds Atherton.

A cult that remained with The Company , despite teething problems with new technologies like auto-focus, Atherton. But The Company had cameras, a second wave with digital, where They were "early adopters".

But you are targeted on their subsequent series of mirrorless cameras in the middle of The Market - "People who are not serious Photographers - They wanted something better than a point-and-shoot camera, but They did not want to, a DSLR camera".

"not That The Market got very, very quickly, swallowed up by smartphones, and it turned out. "

The Market for Stand-alone cameras have decreased dramatically is -

"Olympus , I find a very frustrating company," Atherton. "Continuously in recent years, They have constantly got it wrong, made wrong decisions, took a wrong turn and gone down the cul-de-sacs"

One example, he called the lack of progress in the video performance was made, where rivals have steps.

The Company also faced.

Olympus is now carving on the search to strike a deal, in front of the camera, part of the business, so that its brands - such as the Zuiko Can lenses be used in new products of a different company Japan Industrial Partners.

In a statement, which said Japanese companies, it was business as usual until then.

"We believe that this is The Right step to preserve the heritage of the brand," The Statement said.

On Social Media , but their UK team has accepted that.

"We ask for your Patience . Olympus sees this potential transfer as an opportunity for our imaging enthusiasts and business to grow and delight both longtime and new photography," it said.

Olympus Corporation , however, will continue.

The Company never ceased to microscopes, and its optical technology, other scientific and medical devices such as endoscopes.

Source of news: bbc.com