Data & Marketing Association photograph

Data & Marketing Association

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Founded1917
HeadquartersUnited States
SubsidiariesThe Institute of Direct and Digital Marketing Limited
Parent organizations Association of National Advertisers
Date of Reg.
Date of Upd.
ID2191603
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About Data & Marketing Association


The Data & Marketing Association, also known as the DMA, is a trade organization for marketers. In 2017 their web site stated "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association. Now we embrace . . . "

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