Creating Market Insight: How Firms Create Value From Market Understanding
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2008 |
| Authors | Paul Raspin |
| Brian David Smith | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2425873 |
About Creating Market Insight: How Firms Create Value From Market Understanding
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. . . .