Corporate Branding: Areas, Arenas And Approaches
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| Google books | books.google.com |
|---|---|
| Originally published | 2015 |
| Editors | S. F. Syed Alwi |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2123486 |
About Corporate Branding: Areas, Arenas And Approaches
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. . . .