Content Strategy At Work: Real-world Stories To Strengthen Every Interactive Project
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| Google books | books.google.com |
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| Originally published | 2012 |
| Authors | Margot Bloomstein |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2092046 |
About Content Strategy At Work: Real-world Stories To Strengthen Every Interactive Project
Content is king. . . and the new kingmaker. . . and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? . . .
