Consumer Tribes Marketing Management: A Cultural Perspective
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| Published | 2012 |
|---|---|
| Media actions | www.worldcat.org |
| Get book actions | www.worldcat.org |
| Date of Reg. | |
| Date of Upd. | |
| ID | 4035395 |
About Consumer Tribes Marketing Management: A Cultural Perspective
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. ...