Consumer Republic: Using Brands To Get What You Want, Make Corporations Behave, And Maybe Even Save The World Bruce Philp
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| Reviews | www.goodreads.com |
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| Published | 2011 |
| Authors | Bruce Philp |
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| ID | 3661857 |
About Consumer Republic: Using Brands To Get What You Want, Make Corporations Behave, And Maybe Even Save The World Bruce Philp
In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands. ...