Consumer Republic: Using Brands To Get . . .
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| Google books | books.google.com |
|---|---|
| Originally published | 2011 |
| Authors | Bruce Philp |
| Genres | Reference Work |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2085257 |
About Consumer Republic: Using Brands To Get . . .
Consumer Republic's message begins with this single, inarguable truth- brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. . . .