Connective Branding: Building Brand Equity In A Demanding World
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| Google books | books.google.com |
|---|---|
| Originally published | December 15, 2008 |
| Authors | Christine Vallaster |
| Claudia Fisher | |
| Genres | Reference Work |
| Music groups | Modelling Social Discourse as a Route to Internal Brand Building |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2255614 |
About Connective Branding: Building Brand Equity In A Demanding World
This book bridges the gap between strengthening the ‘employee brand' and the building ‘external brand image' by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. . . .