Claude Littner photograph

Claude Littner

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Gender Male
Age 74
Date of birth May 4,1949
Zodiac sign Taurus
Born New York
United States
Spouse Thelma Littner
Movies/Shows The Apprentice
BooksSingle-Minded: My Life in Business
ChildrenAlex Littner
Anthony Littner
Known for The Apprentice
Education University of West London
Date of Reg.
Date of Upd.
ID414032
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Claude Littner Life story


Claude Littner is an American-born British business executive and the former chairman of Viglen, Powerleague, ASCO and Azzuri Communications. He is also the Deputy Chairman of Blacks Leisure and former chief executive of Tottenham Hotspur.

The apprentice: How it works, remains the show fresh, after 15 years?

Feb 16,2020 6:34 am

Lord sugar returns next week with his two sidekicks, Baroness Brady and Claude Littner

Desperate Housewives , Strictly Come Dancing , Lost, Entourage, House, and Peppa Pig may not look like they have a lot in common, but all of them were launched in the Same Year - 2004.

It was, safe to say, a significant Year for television.

And in addition to the US dramas, TV talent shows and preschool pigs, 2004, business show called The Apprentice happened to be the Year began.

"Some of this Year [the candidate] was five years old when we started this program," says Mr. sugar before The Show for 15 series. "Young People that I talk to Every Day of the week, stop me on The Street , the program, and say in love, you are inspired. "

The Apprentice was an immediate success at its launch in the United States, and The Format was soon exported to all over The World . The UK series, which aired on Bbc Two in February 2005, he moved to Bbc One after only two years because it was so popular, and The American version even produced even a future President.

But while Lord sugar to hang up no need to its tie grants in the foreseeable future, the 72-Year -old, it can't go on forever.

"I have One More series [to this], that I he says a contract for the 16-series",. "I could do it for 20. Twenty sounds like a round number. "

left-to-right: 2019 competitor Pamela Laird, Lewis Ellis, Yemelin Artigas, Souleyman Bah and Scarlett Allen-Horton

In 2010, the price changes of a place in Lord Sugar's company to a £250,000 Investment in the applicant's business idea. But beyond that, The Format has remained largely the Same - the 16 candidates, equally divided among gender, to compete in a series of challenges, which is fired with a at the end of each weekly task.

"The raw and painful familiarity must be why The Apprentice continues to be so popular," "in Spite of never One iota of its format change, it is always rumbles even. "

Meanwhile , has written an article calling for The Show to be canceled every Year for The Last five series. "The Apprentice , although he is about as pleasant as always pelted with the sun donkey-dung hardened, incomprehensible One thing remains," he said last Year .

But The Stars of The Show argue that The Format is kept fresh by the new tasks that are added each Year , often to reflect changes in technology. "You are right up-to-date, last Year it was robotics," says Lord sugar.

"This Year , they have a music agent," takes the Baroness Karren Brady , "and an emerging artist and sells his music. There is an electric bike [task], it is a Toy . You are designing a roller coaster. "

And you come up with ideas for tasks is more difficult than it looks, argues Mr sugar, because "think of the logistics of a TV program".

"In the early days, I thought of a task that I put in to the production team to a city, dealers - buying and selling of shares and All That stuff. But The Truth of The Matter is, that would be a very boring movie. And there are other tasks that would be similar. So I think that what we have at the moment are the tasks that a physical element to them.

Sian Gabbidon won The Last series with their idea for a swimwear brand

"the candidates stuff in The Kitchen is always interesting. One of my favorite tasks was the purchase of eight items and negotiate is. So I think that the physical side of things is important. "

He adds: "The production company team of the month in order to spend, researching and dreaming up these ideas and not only that, but to cooperate, to Partner. To enable us to come to their locations to play on their trains, and their equipment.

"don't underestimate the amount of work that goes into the paperwork, it takes to organize a lot. The London borough of Islington, for example, is it possible to have a camera on The Street , unless you ask for permission, all this stuff needs to be deleted. "

Perhaps The Most important change for The Show in The Last 15 years is the change of the television itself.

In 2004, the Bbc Iplayer is not available. The Public largely acclaimed TV programs live, in your allotted time window. As a result, the received ratings of the transmitter, the next morning, a break could make or take in a show.

But Lord sugar says: "The figures that people quote, the nights now are all meaningless, because you can watch the iPlayer and Sky Plus-type user, it then, and if you add up all those, it's about 10 million or something like that. "

(He is a bit too generous - the finale of The Last series attracted 7. 74 million, if all platforms are included, according to the ratings body Barb. The original overnight Figure of 5. 86 million, that meant almost two million used to watch catch-up services. )

"The problem with our program of The Spoiler ," Lord sugar is more. "Because, if you really want to follow him, don't you want to know who fired the next day [if you haven't seen the episode]. Thus, in contrast to something like Peaky Blinders , for example, you can pick up and get The Day after, you don't really want, The Apprentice , and The Day after that, unless you are cutting yourself off from The World . "

Mr sugar says inspiring Young People is One of his main motivations

A constant, of each series of The Apprentice is how self-aware of some of the competitors. In fact, this Year to have the harvest finally Claude Littner appear broken.

"Normally, I'm completely dispassionate," deadpans he. "I've been watching the candidates day-to-day, and I don't really care. However, this Year , I found them incredibly irritating. And as we go through, you'll be irritated as well, I guarantee it. "

From the opening seconds of this series, you can see what he means. "A million is not enough for me, I need the billion for the lifestyle I want," claims a candidate. "Cut me and I'll bleed ambition", says the other.

"We have a pillow salesman, a librarian, a Baker, a sports agent," says the Baroness Brady, of this Year , the harvest of hope. "There is no Form of a business person now, everyone with any kind of background or Experience . "

Lord sugar agrees: "they are a different group of people, and that is what makes the program each Year , different characters from all walks of life. "

The Apprentice starts on Wednesday, may 2. October, at 21:00 BST on Bbc One .



bbc, lord sugar, television, the apprentice

Source of news: bbc.com

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